4Seeing Difference

Seeing difference is the act of identifying the differences that are strategically important for an organization. The kinds of differences that can be important to an organization vary widely. Strategic benefits might come from racial or gender diversity, but they could also come from differences in regional cultures, levels of expertise, or linguistic nuances. And a difference may be important in one context, such as operation efficiency, but not in another, like customer relations. To leverage difference well, a leader’s task is to guide the organization toward focusing on and exploiting the differences that matter most, when they matter most.

Easier said than done.

Because of the emphasis on traditional differences that ...

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