This book could not be more timely. Any leader seeking to understand what it takes to win in the ruthlessly competitive markets most of us are faced with today will benefit from reading it. In my thirty-two years as a retailer (beginning as a “Saturday boy” at Boots in Glasgow), I have personally witnessed a dramatic acceleration of the pace of change and the upending of assumptions we used to take for granted. Shopping behavior is changing dramatically. We are witnessing the end of advantages that made our 163-year-old Boots brand iconic. Consumers give businesses less permission to be wrong than ever before, and the Boots brand is not immune to this shift.
We were first introduced to Rita’s ideas when Boots Group merged with Alliance ...
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