“The End of Competitive Advantage is an incredibly practical playbook for competing in today’s dynamic world. Rita McGrath’s compelling book provides clear guidance for leaders searching for the competitive edges that seem to grow more elusive by the day. A must-read.”
—Scott Anthony, Managing Partner, Innosight; author, The Little Black Book of Innovation
“Rita Gunther McGrath cements her status as one of the top business gurus in the world with The End of Competitive Advantage. She asserts that sustainable competitive advantage is obsolete and offers a thoroughly compelling argument that successfully managing waves of transient advantage is the future of business success.”
—John Caddell, author, ...
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