Leadership in a transient-advantage world calls for a shift in emphasis from the core businesses dominating the agenda to options being equally important. It also places a premium on the ability to generate continuous renewal and innovation. In a world of transient advantages, the ability to pick up on early warnings and to get the organization to pay attention is critically important (table 6-1).
The growth outliers proved adept at doing this, both in their recognition of where strategic opportunities would lie and how they would sequence their moves into these new spaces. Javier Monzon, the CEO of Indra Sistemas of Spain, laid out its plans explicitly. The company, created ...
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