Rita Gunther McGrath, a professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. Her thinking is highly regarded by readers and by clients that include Pearson, Coca-Cola Enterprises, General Electric, Alliance Boots, and the World Economic Forum. She is a popular instructor, a sought-after speaker, and a consultant to senior leadership teams. She was recognized as one of the top twenty management thinkers by global management award Thinkers50 in 2011. She’s also been recognized as one of the top ten business school professors to follow on Twitter. In 2009, she was inducted as a fellow of the Strategic Management Society, an honor accorded those who have had a ...
Get The End of Competitive Advantage now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
