O'Reilly logo

The End of Cheap China, Revised and Updated: Economic and Cultural Trends That Will Disrupt the World by Shaun Rein

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 5WHY CHINESE CONSIDER KENTUCKY FRIED CHICKEN HEALTHFUL CHINA’S IFFY FOOD SUPPLY CHAIN IS PUTTING A PREMIUM ON SAFE FOOD

I was interviewing Emily, a twentysomething Shanghainese woman, about her eating habits. Emily had flowing black hair and shapely shoulders and carried herself with the self-assurance of someone who has been told she could be a model and knows it. She wore a stylish dark-blue dress that matched her looks, mottled brown pumps, and a bright pink Hello Kitty wristwatch. As we spoke she drank a Frappuccino while she constantly messaged her friends on her iPhone 4. Then she suddenly said to me, “I love Kentucky Fried Chicken. I go there all the time because it’s healthful.” I did a slight double take. Since when is KFC considered healthful?

I pressed Emily to explain. She said, “I know fried food isn’t really healthful, but I trust KFC to be safe.” I asked her what she meant. “First, I trust that KFC uses real cooking oil,” she said. “Lots of street vendors use recycled oil from sewers. I don’t think KFC would do that. And they wouldn’t put cardboard in their batter—I heard some dumpling restaurants do that to save money. And I don’t think they would use expired or tainted ingredients. Many restaurants dye their food or add all kinds of additives that are toxic.”

The more Emily and I talked, the clearer it became that she did not consider Kentucky Fried Chicken and other fast food chains like McDonald’s and Dunkin’ Donuts “healthful” in the conventional ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required