Acknowledgments
Writing a book is the culmination of many years of help, support, and advice from many people. To all who have mentored me and pushed me to my limits, thank you.
To my colleagues at the China Market Research Group, thank you for helping contribute to the culture that makes CMR such a great place to work—I love working alongside such bright and passionate people who strive for excellence for ourselves and clients.
I would particularly like to thank my colleagues Ben Cavender and James Roy for shouldering more responsibility on client projects while I was off writing. More than anyone, James gave invaluable feedback on the book.
Last, I would like to thank my wife, Jessica, and my son, Tom, for motivating me to be better.
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