CHAPTER 27Size, Industry, and Location Don't Matter

As you can imagine, it's quite a bit easier to focus on employee experiences if you're a growing company that has to invest actively in culture, new technologies, and physical spaces. Newer companies don't have the baggage of dealing with many of the outdated workplace practices and approaches that plague many of the older and larger organizations around the world. The concept of employee experience applies to any organization regardless of size, industry, or location. Smaller, less established organizations have the benefit of being able to make these changes quicker without having to get rid of older approaches, but on the other hand, these smaller organizations also have fewer resources to work with.

I'll be honest; larger organizations here are going to have a more challenging time, simply because these organizations have more people, which means more bureaucracy, and because they usually have to change many years of doing things. Although some of the Experiential Organizations mentioned in this book are young disruptors, such as Airbnb and Facebook, there are also plenty of larger, more established players that have had to make considerable investments and changes. Consider Microsoft, which was founded in 1975 and has around 115,000 employees around the world, or Apple, which was founded in 1976 and has around 115,000 employees as well.

The size, industry, or location of an organization is not an excuse for not investing ...

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