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The Elite Entrepreneur: How to Master the 7 Phases of Growth & Take Your Business from Pennies to Billions

Book Description

If anyone knows what it takes to be an elite entrepreneur, it’s Ephren Taylor. Author of a 2009 Wall Street Journal bestseller Creating Success from the Inside Out, Taylor started his first business venture at age 12, when he began making video games. By age 17, he built a multimillion-dollar technology company and took a company public at age 23. Now 27, Taylor appears weekly on FOX News and has been featured on 20/20, PBS, Black Enterprise and CNN Money, and even his own infomercial as the youngest ever African-American CEO of a publicly traded company. In The Elite Entrepreneur: How to Master the 7 Phases of Growth & Take Your Business from Pennies to Billions, Taylor, with Rusty Fischer, relays his years of successful business experience to take the guesswork out of entrepreneurialism. Full of anecdotes, tips, strategies and resources, The Elite Entrepreneur and Taylor identify and gives readers advice on the essential seven phases of business: •Startup •Branding •Sales •Hiring •Innovation, joint ventures and partnerships •Stock offerings •Charity and social entrepreneurship The Elite Entrepreneur contains a checklist to help readers determine what their next steps should be. This book will provide the reader — young or old, doctorate or GED-holder — the motivation and tools to break the mold and become an Elite Entrepreneur.

Table of Contents

  1. BESTSELLING BOOKS BY EPHREN TAYLOR
  2. Title Page
  3. Introduction
  4. 1 - BEFORE BEGINNING Elite Entrepreneurs Know What They Want
    1. LACK OF DIRECTION STOPS YOU BEFORE YOU BEGIN
    2. START WITH WHAT YOU KNOW
    3. WHEN IT’S YOUR PASSION, IT’S NOT WORK!
    4. WAKE UP WITH WONDER
    5. WHAT ARE YOU PASSIONATE ABOUT?
    6. FIND A NEED AND FILL IT
    7. GO AHEAD, GET CREATIVE!
    8. DON’T ASSUME
  5. 2 BUSINESS PHASE 1 - SUPERIOR STARTUP: The Owner’s Manual for Starting Your ...
    1. WHAT IS A SUPERIOR STARTUP?
    2. DON’T BE ON A PROFESSIONAL SUICIDE MISSION: How to Enter and Exit in the Same ...
    3. IT’S ALL ABOUT THE BENJAMINS: Money and Other Challenges You Will Face as an ...
    4. WITH AGE COMES WISDOM
    5. CONSTANT SOLUTIONS TO EVERYDAY CHALLENGES
    6. IF YOU HAVE TO FAIL, YOU MIGHT AS WELL FAIL WELL
    7. SUPERIOR STARTUP—8 STEPS FOR STARTING A BUSINESS
    8. PLAN YOUR GREAT ESCAPE, OR: What Makes an Unsuccessful Startup?
  6. 3 BUSINESS PHASE 2 - BLOCKBUSTER BRANDING: The Master Plan for Branding Your ...
    1. WHAT GIVES “BLOCKBUSTER” BRANDING BLOCKBUSTER STATUS?
    2. ADS ARE WHAT THEY SEE; BRANDS ARE WHAT THEY SAY
    3. THE BLOCKBUSTER BRAND TEST
    4. LONGEVITY AND MONETIZATION: The Twin Pillars of a Successful Brand
    5. YOUR BRAND IS THE ESSENCE OF YOUR COMPANY
    6. TAKE CARE OF YOUR BRAND AND IT WILL TAKE CARE OF YOU
    7. YOUR BRAND: One-Stop Sizzle Shopping
    8. THE 5 MOST IMPORTANT QUESTIONS TO ASK ABOUT YOUR BRAND
    9. THE 25-SECOND TEST!
    10. DEVELOP A HABIT OF BUSINESS BRANDING FOR A LIFETIME
    11. PUTTING THE “ZIP” INTO ZIP DRIVE: A Case Study
    12. IGNORE YOUR BRAND—DOOM YOUR COMPANY
    13. MY BRAND, MY LEGACY
    14. PIMP YOUR BRAND!
  7. 4 BUSINESS PHASE 3 - SIZZLING SALES: Discovering the Secrets to Sales Success
    1. SELLING THE INVISIBLE STARTS WITH SELLING YOURSELF
    2. WHEN IT COMES TO SALES, IMAGE IS EVERYTHING
    3. WANT SOME PRESS? START WITH A (PRESS) KIT
    4. POLITICIANS AREN’T THE ONLY ONES WHO CAMPAIGN!
    5. SELLING AND RE-SELLING: Creating the Boomerang Brand
    6. HITTING THE BULL’S-EYE WITH YOUR TARGET MARKET
    7. WHEN ENTREPRENEURS CAN’T SELL, THEY HIRE!
    8. THE SECRET TO FINDING NATURAL SALESPEOPLE
    9. BRINGING THE TEAM TOGETHER: Dominating the Field with the Right Sales Force
    10. WRAPPING UP WITH PRE-SALES: A Word from T. Harv Eker
  8. 5 BUSINESS PHASE 4 - HEROIC HIRING: Everything You Need to Know to Handle ...
    1. THE 3 MOST VALUABLE ASSETS OF AN ENTREPRENEURIAL EMPLOYEE
    2. PERMANENT VS. PART-TIME: The New World of Outsourcing, Freelancing, and ...
    3. PERMANENT STAFF: Pros, Cons, and Considerations
    4. LAYING DOWN THE LAW: Letting Freelancers, Vendors, and Contractors Know Who’s ...
    5. DON’T LET THE DOOR HIT YOU ON THE WAY OUT: When It’s Time to Turn Hiring into Firing
    6. FREELANCING: It’s a Vision Thing
    7. PARTING WORDS ABOUT HEROIC HIRING: The Decisions You Make Now Affect the Bottom ...
  9. 6 BUSINESS PHASE 5 - GENERATING GROWTH: The 3-Step Plan to Innovation, Joint ...
    1. THE ABCS OF JOINT VENTURES
    2. 6 SECRETS FOR A SUCCESSFUL JOINT VENTURE
    3. THE FIRST SECRET: Know What You Want out of the Partnership
    4. THE SECOND SECRET: Know With Whom You Want to Partner
    5. THE THIRD SECRET: Find the Right Partner
    6. THE FOURTH SECRET: Get to Know One Another
    7. THE FIFTH SECRET: Get to Know Your Market
    8. SECRET NUMBER SIX: Get to Work!
    9. FIVE GREAT PLACES TO FIND A POTENTIAL VENTURE PARTNER
    10. PARTNERING FOR FUN AND PROFIT: The Beauty of Strategic Partners
    11. DOUBLE YOUR PROFITS WITH HALF THE EXPENSES WITH POWERFUL PARTNERS
    12. THE 5 WINNING TRAITS OF A PARTNERSHIP PERSONALITY
    13. THE FIRST TRAIT: Flexibility
    14. THE SECOND TRAIT: Patience
    15. THE THIRD TRAIT: Creativity
    16. THE FOURTH TRAIT: Innovation
    17. THE FIFTH TRAIT: Fun!
    18. PARTING WORDS ABOUT ACCELERATED GROWTH: Keep Your Vision in Focus, or Put the ...
  10. 7 BUSINESS PHASE 6 - CORNERING CASH: Cash Flow Explosion Strategies
    1. IT’S NOT ALWAYS ABOUT THE MONEY, IT’S ABOUT RELATIONSHIPS
    2. 19 WAYS TO BOOST YOUR CASH FLOW TODAY!
    3. GOING PUBLIC: Exit Strategy or Financial Starting Line?
    4. GETTING CREATIVE WHEN GOING PUBLIC
    5. THE JOY OF LETTING GO
    6. THE BENEFITS OF GOING PUBLIC
    7. PRIVATE MATTERS: A Word about Private Companies and Issuing Stock
    8. LLC VS. C-CORP: A Quick Primer
    9. ELITE ENTREPRENEURS AND EQUITY: When to Keep It and When to Give It
    10. PARTING WORDS ABOUT CASH FLOW EXPLOSION
  11. 8 BUSINESS PHASE 7 - CHAMPIONING CHARITY: The Importance of Social Entrepreneurship
    1. 3 REASONS TO BE A SOCIAL ENTREPRENEUR
    2. SOCIAL ENTREPRENEURSHIP IS THE SECRET TO LONG-RANGE SUCCESS
    3. THE HUMAN SIDE OF SOCIAL ENTREPRENEURSHIP
    4. PARTING WORDS ABOUT CHAMPIONING CHARITY
  12. CONCLUSION
  13. ABOUT THE AUTHOR
  14. Copyright Page