Acknowledgments

Don’t let the number of names on the cover fool you—it takes a lot of people to make a book happen.

First, I have to thank my partners at Adaptive Path: Lane Becker, Janice Fraser, Mike Kuniavsky, Peter Merholz, Jeffrey Veen, and Indi Young. It is through their indulgence that I was able to take on this project at all.

Then there’s everyone at New Riders, particularly Michael Nolan, Karen Whitehouse, Victoria Elzey, Deborah Hittel-Shoaf, John Rahm, and Jake McFarland. Their guidance was essential to this process.

Kim Scott and Aren Howell lent a keen eye and attention to detail to the design of this book. Their patience with suggestions from the author was especially laudable.

Molly Wright Steenson and David Hoffer provided invaluable ...

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