Book description
“We're sorry but your recommendation wasn't approved.” We've all heard those words; it's a sentence that swallows your hopes and crushes your confidence.
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Acknowledgments
- Contents
- Introduction
- 1 The Communication Challenge
- 2 The Structured Thought Process
- 3 Define the Question and Create Hypotheses
- 4 Generate a Core Idea
- 5 Architecture Benefits and Approaches
- 6 Build an Architecture
- 7 Layer and Column Architectures
- 8 Create a Story
- 9 Refine Your Story
- 10 Go From Draft Story to Final Version
- 11 Identify the Required Facts
- 12 Prove and Disprove Hypotheses
- 13 Finalize the Communication
- 14 Deliver Your Pitch
- Index
- About the Author
Product information
- Title: The Elegant Pitch
- Author(s):
- Release date: August 2016
- Publisher(s): Career Press
- ISBN: 9781632650450
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