CHAPTER 14

Integrated SCM Strategies

Introduction

To ensure a successful supply chain operation requires a set of efficient supply chain strategies. Business development guidelines and effective SCM strategies can help companies build up firm foundations and improve their competitive advantage. Through SCM practices, companies can compete effectively and expect to achieve sustainability for long-term business growth. If companies try to satisfy the needs of their target markets, they must explore what strategies they should adopt to manage better their business and expand their customer base. The key issues they have to address are integrating their supply chain activities, operations, and systems into a solid mechanism based on their competitive ...

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