CHAPTER 2

Needs and Benefits of Supply Chain Implementation

Introduction

In the current environment of a supply chain, companies are facing important challenges to establish their reputations on SCM implementation of their product lines and to re-engineer their values in the marketplace under competition.

For example, product merchandising is both an art and a science. The art involves the creation of a seamless connection of the physical experience to brand positioning.1 These complex problems originate mainly from two drivers of change: people and technology. Major technological advances continue to evolve at an increasing rate. According to IBM, the buildout of the “Internet of Things” (IoT) will lead to the doubling of knowledge every 12 ...

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