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The Drucker Lectures: Essential Lessons on Management, Society and Economy by Rick Wartzman, Peter F. Drucker

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32The Future of the Corporation III2003

As all of you probably know, it is very old wisdom that whoever has the information has the power. With the Internet, the customer has all the information. In fact, if you were to write an economic or social history of the last 200 years, one very cogent thread would be the shift of information from the very few at the top, where the makers had all the information about a product or service. Within the lifetime of a good many of us in this room, the information shifted to the distributors. And now it is shifting to the customer.

But is the Internet just another distribution channel? Or is the Internet an altogether different market? Now, I can only hope that this is the right question. But I don’t think ...

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