CONFIDENTIAL

LOVE INC. COMPANY REVIEW: THE COMPANY AND THE CONCEPT

Love Inc. began two and a half years ago as a start-up with limited seed money. It hired a number of talented people with lots of great ideas. Within a year, it launched an online dating experience where people could find and connect with one another in a safe and secure online forum. Since its launch a year and a half ago, it’s won a number of awards, including Best User Experience. Love Inc.’s continued success is reflected by its steady and ever-increasing revenue and growth.

Although there were already a number of successful online dating start-ups, the services they offered were limited. Many of the websites resembled job sites, with only basic profile and search functionality. ...

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