Show Me the Money!

When William finishes describing option 3, he asks Cassandra, “What do you think is the business value of this option in comparison with the other two options?”

Cassandra has a poker face. Then she says quietly, “Where did this option come from? I certainly didn’t put those features into the backlog.”

You notice some of the team members cringe and take a step back. You give Ben the nod.

“Actually, they’re a combination of Aidan’s and William’s suggestions,” replies Ben. “They’ve both been trying out ReadyLove’s service, since it’s our biggest competitor. That’s how we know our customers might want these features.”

“That’s very dedicated of you both,” says Cassandra, turning to William before finally breaking into a ...

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