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The Dream Cafe: Lessons in the Art of Radical Innovation by Duncan D. Bruce, Dr Geoff Crook

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FFUSION

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Café culture has undeniably played a huge role in enabling the art of radical innovation. One opportunity that quickly becomes evident lies in the unfettered creative mind's ability to repurpose words as descriptions of a whole new way of thinking and being. ‘Fusion’ is one such word that has become a metaphor allowing access to a different way of thinking about innovation.

Until recently, business – by comparison – appears to have a very limited grasp of the potential of fusion as either metaphor or process. This is evidenced by the fact that the dominant use of the word is limited to a plethora of worthy ‘fusion’ theory that focuses entirely on the need for more integration of IT into business management thinking and doing.

The Art of Fusion

‘Fusion power’ is readily available now for any brand that wants to tap its latent potential to transform awareness of future opportunity. Fusion is a basic component of The Dream Café's strategy of interdisciplinary and multi-cultural interaction. It represents one of the key learning outcomes of our research into the connections between cafés and avant-garde disruptive innovation.

Switch On–Turn On–Transform

At the simplest level, historically the café worked as a fusion opportunity for creative practitioners purely through its ability to attract and engage a diverse and eclectic range of individuals. The context of conviviality ...

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