About the Authors
Jennifer Aaker
A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University's Graduate School of Business. Her research spans time, money, and happiness. She focuses on questions such as What actually makes people happy, as opposed to what they think makes them happy? How do small acts create significant change? and How can those effects be fueled by social media? She is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, CBS MoneyWatch, NPR, Science, Inc., and Cosmopolitan.
A sought-after ...
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