Preface
Small actions create big change. The goal of this book is simple: to help you harness social technology to achieve a single, focused, concrete goal.
In the past ten years, social networking technologies have revolutionized the way we communicate and collaborate online. Each day, over 175 million of us log on to Facebook. Each minute, twenty hours of video are uploaded to YouTube. Each second, over 600 tweets are "tweeted" out onto the Web, to a worldwide audience. And these numbers are growing exponentially.
If we used these avenues for social change, what kind of difference could we make? How many people could we get involved? What kind of impact could we have on an individual, a corporation—or the world? Our mission over the following ...
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