The DJ Sales and Marketing Handbook

Index

A

Abundance. See Wealth

AClassActFX.com, 33

Action plans, 9–10

Add-ons, 88

Advertising. See also Marketing; Public relations

agents, 28

commercials, 125

contract provision, 84

direct mail, 127–128

display, 123

essentials, 118–119

newspaper, 126–127

packages, 27

purchasing, 26–27

radio, 124–125

result tracking, 27–28

targeting, 25–26

television, 125–126

timing, 119

websites, 129–130

word-of-mouth, 121–123

written material, 119–120

Yellow Pages, 123–124

Advice articles, 135

Alexander, Mike “Paradise,” 101

American Disc Jockey Association, 160–161

American DJ’s multipurpose gig bag, 34

American Society of Composers, Authors, and Publishers, 82

Amplifiers, 33

Answering service, 76

ASCAP. See American Society of Composers, Authors, and Publishers ...