Contents
Foreword to the Third Edition, by John Christensen
Chapter 2. Make Everyone’s Dreams Come True
Chapter 3. You Better Believe It
Chapter 4. Never a Customer, Always a Guest
Chapter 5. All for One and One for All
Chapter 6. Share the Spotlight
Chapter 8. Practice, Practice, Practice
Chapter 9. Make Your Elephant Fly—Plan
Chapter 10. Capture the Magic with Storyboards
Chapter 11. Give Details Top Billing
Chapter 12. Love: The Real Pixie Dust
Chapter 13. Ottawa County, Michigan: Disney’s Success Credo Transforms ...
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