Chapter 12
Love: The Real Pixie Dust
Love is a song that never ends.
Bambi
Really, “love” in business? Love is just not a topic that is typically discussed in the boardroom. And yet, love is present in nearly every aspect of our lives. We listen to love songs, read poetry, and enjoy our favorite love stories. We openly express love for so many things—from our cars to our favorite sports teams. But somehow, when it comes to talking about our careers, you will seldom hear people say, “I love my job!”
Few business scholars publicly address the “soft” topic of love. They are more comfortable with less “threatening” terms such as customer engagement, ...
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