Chapter 1
Walt’s Way
I only hope that we don’t lose sight of one thing . . . that it was all started by a mouse.
Walt Disney
When a young Midwestern artist was struggling to get his first filmmaking business off the ground in 1923, he borrowed $500 from his Uncle Robert. Uncle Robert insisted on repayment in cash rather than taking an ownership interest in the venture. That young artist, Walter Elias Disney, went on to advance the demanding art of animation to new heights and founded a company based on such sound business principles that it has survived for nearly a century and has influenced virtually every aspect of American culture.
Hindsight, ...
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