Chapter 9Make Your Elephant Fly—Plan

The way to get started is to quit talking and get started.

Walt Disney

Vision without a means of execution is like a plane without wings or Dumbo without his ears—it just won’t fly. No matter how deep a company’s resources are, progress of company projects greatly depends on the strength of execution, and proper execution requires thorough and detailed planning, a reality that Walt Disney understood completely.

No wand-waving or intonations of “abracadabra” preceded the building of Disney’s Magic Kingdom. The cartoons, movies, theme parks, and all the rest of the delights that took shape in Walt’s prolific imagination came into being through a precise process of planning that he employed from the very beginning ...

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