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The Digital Revolution by Alan Charlesworth

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Developing Content

There are three key decisions to be made in developing a site’s content: First, how to satisfy the need that has brought a visitor to your website; second, what information does the target market expect to be given to help them meet that need; and finally, how do they expect that information to be presented.

Developing text

Pictures might well say a thousand words, but on-line it is usually the textual content, words, that meet the visitors’ needs. As well as providing a reason for them being on your site—a unique value proposition is good—the text must be easy to read on a computer screen. Users rarely (if ever) read the contents of a web page, they “scan” it, seeking out key terms or words that they think will help in their ...

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