Index
AAA, Gen Y and
A/B testing
Active listening. See Listening
Ad measurement:
cost-per-click (CPC)
generally
open rates/click-through rates
response rates
Advanced digital media tactics:
click to call
co-registration
exit pop-ups
Klout score
modeled chat
Affiliate marketing
Agility, See also Webb Triangle
Analog culture
Apple Newton
Apps:
IndyCar mobile app
intellectual property and
naming of
in patent search database
utility patents and
Armystrongstories.com:
at Blog World
bottom line
breakdown of blogging
chain of command and
common denominator
communication, barriers and
conversation, authentic
flash of insight
good and bad on
as new weapon
perception and
qualified young people
Army way:
Blog World
communication, openness and
community and
generally
“hands off” digital approach
learning from Army
learning process
risk taking and
Auction marketing
Authenticity
Authorship
Automated innovation portals
Automation:
filtration, evaluation and
for phone services
Banner ads
Baseline companies
Baseline level product
Beckman, Art
Behavioral targeting
Benefit-oriented headlines
Best practice
Bezos, Jeff
Blogosphere, touring
Blogs:
corporate
of Fortune companies
for IndyCar
as social web foundation
Blog World, Army at:
Army mission
Army Strong stories
participating companies
two-pronged campaign
Branding. See Brand(s)
Brand noise
Brand(s):
awareness, online push
community discussion of
conversations and
DR and
online reputation management
personal
potential, expanding
sharing, employees ...
