20th Anniversary Edition Commentary on Chapter 3: The International Business
IT WAS A NIFTY set of cascading transformations: from effective individual, to high-performance team, to integrated organization, to extended enterprise, to internetworked business. Companies would do well today to use this model for applying the digital revolution to their operations.
Today enterprises attempt to achieve these changes under the rubric of “The Social Business,” a good term that I wish I had coined. I find it helpful to think of social businesses in three dimensions: Social Media and New Business Models, The Social Workplace, and Social Marketing.
Social Media and New Business Models
Thanks to social media and the new tools for collaboration, companies ...
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