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The Digital Economy ANNIVERSARY EDITION: Rethinking Promise and Peril in the Age of Networked Intelligence, 2nd Edition by Don Tapscott

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Chapter One Original Edition

THE AGE OF NETWORKED INTELLIGENCE

     Are you looking to drive my dreamsYou here to run my screens?

          R.E.M.

A TIME OF TRANSFORMATION

When the Atlanta-based rock band R.E.M. went on tour in 1995, the first time the supergroup had played so extensively in five years, much of the promotional effort was focused on the Internet. The dates for the North American portion of the band’s tour were posted on the World Wide Web (WWW) in January, just days before the first concert in Perth, Australia. Fans could look in the R.E.M. folder created by MTV News not only for the schedule but also for audio and video interviews with band members, as well as concert footage. Want more? Well, just tap into the WWW for the ...

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