Acknowledgments

I still remember a 2-day Web Writing Workshop I took in 2005. Watching Ginny Redish teach people how to think about organizing and writing information for online readers made me think, “I want to do that one day.” Ginny, you’ve been such a generous advocate, friend, and inspiration. Thank you.

Kristina Halvorson: I am so lucky to know you and be a part of the amazing content strategy community you helped create. Thank you for everything you have done to help me and for writing this foreword. We all know what people really think when they see the word content.

My amazingly sharp-eyed reviewers: Matt Grocki, Diana Railton, and Jayme Thomason—this book is better and stronger because of your keen, thoughtful comments. I hope you ...

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