Action points
- If you’re thinking of buying rather than building, check your motives. Better yet, get a devil’s advocate to quiz you about it.
- Discount your assumptions like crazy. When calculating the price, factor in the cost of a 50 per cent drop in production, and 40 per cent of customers and staff heading for the door. Is it still worth doing?
- Hire more salespeople instead.
Get The Devil's Advocate now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
