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Max out your credit cards
You’ve got a brilliant new business idea. You lock yourself in a room fine-tuning your business plan and then hit the road pitching to angel investors and venture capitalists to raise the big bucks you need to launch it.
Take this advice from Mark McCormack, author of What They Don’t Teach you at Harvard Business School: ‘The more up-front money a business requires, the less chance it has of getting off the ground.’
Instead, launch your idea by maxing out some credit cards.
Your banker and your friends will probably tell you this is a terrible source of start-up cash. Shouldn’t you put in place more sustainable, long-term and cheaper finance to properly fund your growth?
True, but it neglects the vital fact that ...
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