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Seek out the disabled

I thought that might get your attention.

I know we’re meant to feel sorry for the disabled. But if I suffered from an incapacity, I certainly wouldn’t want anyone to give me work out of pity.

In business, every company needs an edge. Throughout this text I’ve shown how thinking and acting differently can open up great opportunities to exploit. So why not look for the unique skills that the differently-abled might provide for you?

When his son Lars was diagnosed with autism, Thorkil Sonne went into a spiral of worry. People with Autism Spectrum Disorder (ASD) typically display problems interacting with others and responding to change, which makes holding down a job difficult.

But as he watched his seven-year-old copy ...

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