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It’s only worth advertising on your forehead
We live in a world of noise:
- Every year, companies in the UK spend over £40 billion on direct marketing.
- 70 per cent of the world’s email traffic is spam.
- Consumers see 3,000 marketing messages a day.
- Google currently searches over eight billion web pages.
It’s a thankless task to try and buy recognition for your brand. It’ll take many years and many millions to hammer your message into your customers’ subconscious. And the more we take the sledgehammer approach, the more resistant customers become.
If you’re a global multinational, then that route might be fine. The rest of us need to think creatively.
To get through the cacophony of competing noise, you need to stand out. And one way to ...
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