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Nurture your nutters
As we become numb to marketing messages, there’s one source that’s still trusted above all others – a personal recommendation from someone we trust.
Despite what marketing wizards might promise, this is not something you can buy. Sure, social media can streamline the recommendation process, but just getting customers to click a ‘Like’ button isn’t the answer. Research on the World Advertising Research Centre website showed that just 0.5 per cent of customers actively engage with brands they ‘like’ on Facebook.
Rather than being ‘liked’, why not turn your business into one that customers rave about?
It helps if you start with a personal level of passion that borders on the obsessional. Take Morgan sports cars. A motorist ...
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