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Don’t hire a hotshot agency
Your competitors are outgunning you. They’re making you look dull and pedestrian. What you really need is a breakthrough advertising campaign. You need to hire the hottest agency to do it for you, and put your upstart competitors back in their place.
In truth, while there are many amazing and creative people in agencies, there’s one thing that stands in front of a great creative campaign – a great client.
Ask most agencies to show you the best campaigns they’ve devised, and I bet they’ll open a bottom drawer to show you the stuff that never got commissioned.
Long before you start hunting out and briefing hotshot creatives, you need to get your own house in order. You need to have a very clear brief. Can you ...
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