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Rip up your confidentiality agreements

You have a shiny new business or product idea. Your natural instinct is to protect your baby at all costs, hold it close to your chest and not breathe a whisper to anyone about it without them first signing an oath of secrecy with their own blood.

I wouldn’t bother.

If someone’s sufficiently motivated to rip you off, a piece of paper’s not going to stop them. Look at Apple’s experience in China, where counterfeiters had rigged up a whole network of fake Apple Stores that even the employees allegedly didn’t realise were bogus. And even if you do take on the pirates, recognise the cost this will incur in terms of legal fees and the amount of your time it will take up.

Chances are, you are not the only ...

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