40

Don’t start from where you are

The lost American tourist pulls over to a Highland roadside to ask directions from a rain-drenched local. ‘Say, old man, how do I get to Inverness?’ ‘Well, laddie,’ comes the dour reply, ‘I wouldn’t start from here.’

The problem with going from A to C is sometimes that you get completely stuck at point B. But what if you start at C and work backwards?

The Indian government was keen to bring its rural communities online. However, the logistics of laying the cables and setting up wi-fi stations to connect them presented a massive technical challenge.

Then someone had a bright idea. The villagers were generally only interested in doing a few things online such as checking cricket scores, swapping emails with ...

Get The Devil's Advocate now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.