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Get lost
“People who have a new idea have often just ceased having an old idea.”
– Edwin Land, founder of Polaroid
Sometimes the greatest block to creativity is how much you already know.
One of the most powerful drivers of human nature is habit. There is a strong evolutionary bias for this, as Charles Duhigg, author of The Power of Habit, observes: ‘Left to its own devices, the brain will try to make almost any repeated behaviour into a habit, because habits allow our minds to conserve effort.’
Given the complexity of the modern world, our brains are hardwired to impose familiar patterns on unfamiliar solutions. It’s a great approach if you’re surviving in the wild. Less useful if you’re trying to invent a new production process.
Modern ...
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