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Creativity needs a sergeant major
Ready for some ‘blue-sky thinking’? Are you thinking sufficiently ‘outside of the box’?
Hear the term ‘creatives’ and an image springs to mind of floppy-haired types wafting around waiting for their muse to come to them. Companies don’t help with this. In a renovation of their offices, the BBC put garden sheds in the middle of the floors so their ‘creatives’ could get in touch with their inner selves.
But I believe creativity benefits more from a good, sharp kick up the ass.
The brain works at it’s best when caught in a tight corner. If you want to get some genuinely good ideas, then you need a sergeant major to put you under pressure to deliver them. As one silicon valley entrepreneur said recently, ...
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