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Come last
“Creativity is often just plagiarism that’s gone undetected.”
Open a business magazine or management book and you won’t have to flick through too many pages before the author will exhort you to grab ‘first mover advantage’. It seems intuitive that in a land grab, the true prizes go to those who get there first.
But there’s a reason pioneers have arrows in their backs.
The first one into a market is the one that has to make all the mistakes. They have to deal with the technology that doesn’t quite work as planned, the customers who aren’t quite ready for the new idea they’re pitching, or converting a sceptical media.
Ideas typically take off when they reach the famous ‘tipping point’; where a critical weight of opinion gathers ...
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