Action points
- Stop thinking what function your product or service delivers, and start asking: ‘What is the greatest benefit our business offers to our customers?’
- Build out from this the deeper needs your business might fulfil for customers. Then look at who your real competitors are, and go after them.
Get The Devil's Advocate now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
