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Ask the bride to dance

Have you ever noticed how supermodels seem to have surprisingly ugly boyfriends?

This came to mind at a wedding as I watched the bride sit on her own watching the dancing. She was the object on the pedestal, and no one thought to go up and ask if she’d actually like a dance. It’s the same with the beautiful girl at your school. It’s often the guy with the most chutzpah and least to lose that has the courage to not take them seriously and make fun of them.

It’s the same in business. I recently watched an entrepreneur at a dinner go up and tap the Chief Executive of Sainsbury’s on his shoulder and have a chat about why they must stock his product. He was polite and quick, but he certainly didn’t pussyfoot around like ...

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