The Devil's Advocate

Action points

• Start a company manual that documents the systems that you need to get things done.
• Aim to make yourself redundant in any role you deliver, and do the same for your team.
• When writing a to-do list, try giving each item a score, based on long-term monetary impact and amount of effort. Get into the habit of focusing on those tasks with greatest impact for lowest effort (yes, picking up the phone to prospective clients!).