The Devil's Advocate

Author biography

If you learn more from failure than success, then Caspian Woods is at PhD standard.

He launched his first business producing student yearbooks, but decided to sell out a year before Facebook showed how it was possible to make billions from the same market. He launched his next business, an e-commerce magazine, by living for a week in a shop window, about six months before the dot com boom turned to bust. He then focused the business in financial marketing, working with Bank of Scotland and RBS…well, you get the picture.

Happily the business, Editions Financial, is still going strong and helps some of the world’s largest companies devise content marketing strategies. Along the way, he’s written a number of business books, and ...