The Developer's Code

We Have a Marketing Problem

The problem? Few others outside our relatively small tribe realize how rewarding software development can be. Even many among us don’t fully realize it. That’s why I cringe when admitting I am a web-software-application-developer-guy. It all reeks of someone sufficiently intelligent just settling for something. Perhaps it has a lot to do with the nature of our work.

At our worst, we are disgruntled and unhappy, hopping from one job to the next. Our plight is no different from it is in any other industry. But the stigma comes because of how we exist when we’re most passionate.

When we’re really into our work, we live inside our heads far more than most. We stare at screens in a typing trance. We look out the window, ...