Chapter 4Productivity
Motivation may be what we need to get started, but productivity is the tangible measure of success. This chapter is about maintaining a consistent level of impassioned work every day.
The corporate world, as it does with just about any concept, equates productivity to some calculable metric. In this case, it’s a metric like utilization or throughput. Productivity is often distilled into a formula that determines how much work we do or how many things we juggle at once, not the quality of our work. Real productivity is about quality work.
Take multitasking, for instance. It’s the quintessential act of feeling like we’re being productive but rarely a great way to actually do good work. “Working through lunch” is one ...
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