| Essay 15 | The Emotional Value of Launch |
In the previous chapter, I talked about launch. In today’s development, launch is just one of many releases in the life span of software. But launch is significant for another reason: a launch date gives a powerful dose of motivation.
Why? Because we know our software is no longer waiting on the sidelines; it is alive and ready and is a huge lift to the ego.
The good feeling that comes from finishing the first phase has a huge implication on how well and efficiently we’ll continue to do our work in the future. Contrast that with the soul-sinking feeling we get from the endless tweaking of software still not deemed ready for prime-time.
Sometimes, though, we’re scared to launch. Launch means that ...
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