About the Author
Marty Neumeier is president of Neutron, a San Francisco firm that designs and facilitates culture-change programs that spur innovation, build charismatic brands, and unleash organizational creativity.
Neumeier began his career as a designer, but soon added writing and strategy to his repertoire, working variously as an identity designer, art director, copywriter, journalist, package designer, magazine publisher, and brand consultant. By the mid-1990s he had developed hundreds of brand icons, retail packages, and other communications for companies such as Apple Computer, Adobe Systems, Netscape Communications, Eastman Kodak, and ...
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