The Designful Company

Acknowledgments

When I started this project, I felt as if I were walking out onto a limb by myself. By the end I found that there were hundreds of people out there with me, and the limb had grown sturdy enough to support us all. While I can’t begin to thank everyone, I’d like to call out a few dozen people who had a special influence on the book.

Let me begin with Paul Rand, perhaps the greatest print communicator of the 20th century. Before his death, more than a decade ago, he challenged me to champion the role of aesthetics in business. I’d like to thank his former associate, Hugh Dubberly, who, among other favors, allowed me to audit his mind-stretching cybernetics course at Stanford University. A shout-out to Banny Bannerjee and Bill Burnett, ...