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The Designful Company by Marty Neumeier

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Take-Home Lessons

If you don’t have time to read the entire text, or if you’d like a recap, here’s a quick summary of the ideas covered in THE DESIGNFUL COMPANY. Sprinkle liberally throughout your presentations, or try adding a different one to the bottom of each business e-mail you send—you may be surprised at the conversations you’ll start.

Wicked Problems

• We’ve been getting better and better at a management model that’s getting wronger and wronger.

• The new management model must replace the win-lose nature of the assembly line with the win-win nature of the network.

• The management innovation that’s destined to kick Six Sigma off its throne is design thinking. It will take over your marketing department, move into your R&D labs, transform ...

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